PUBLIC RELATIONS
I directed media relations and storytelling efforts for The Saint John’s Bible Heritage Program that led to this December 23, 2024 feature on NBC’s Today Show.
STERILEBITS
To take this client from a little-known startup to the industry ‘go-to’ for proper instrument sterilization practices, I centered the stories of the real humans who use the product every day: sterile processing technicians and operating room nurses.
rapala fishing lures
For this legendary lure-maker, summer is new product season, which means spring is press release season. About sixty press releases in three months is the annual ask. The copy from these releases serves as the fuel for articles in the industry’s top publications: Sports Illustrated, In-Fisherman, Fishing Tackle Retailer and more.
CONSTRUCTION CAREERS FOUNDATION
Media relations and storytelling efforts for the Construction Careers Foundation led to multiple mentions in the Star Tribune and other prominent Minnesota publications.
Koch trucking
A major company acquisition generates placements in MSP Business Journal, Transport Topics, and more.